Experiential
Platoon in Lagos
Lagos leads Platoon’s expansion into West Africa, fueled by Afrobeats' global rise, but true impact requires deep local engagement with tastemakers and communities.
YEAR 2024
ROLE Project Manager
THE BRIEF
"Stronger together" remains the driving force behind fulfilling Platoon’s business objectives in West Africa. Engaging local tastemakers is essential to achieving meaningful impact. The business continues to create new initiatives that bring local partners together under one collaborative umbrella, fostering growth and innovation.
Perfect Harmony Striking the right chord
The event set the tone for the year, serving as an opportunity to align with local partners on shared goals and strategic objectives. By fostering open dialogue, we ensure that our vision is not only communicated but also shaped by those who drive the culture forward. Through these engagements, we create a continuous feedback loop, listening, learning, and refining our approach to better support and elevate the creative ecosystem. This collaborative exchange strengthens our partnerships and paves the way for impactful execution throughout the year.
HomemadeMade in Lagos
This event offers a unique opportunity for talent to connect with local partners, strengthening relationships and reinforcing the brand’s presence. It creates a space for insightful discussions, idea-sharing, and strategic alignment while providing a platform for valuable feedback. By fostering these connections, we not only deepen collaboration but also refine our approach to better serve and elevate the our local community of partners.
Impact
LOCATION
Shiro Lagos, Nigeria
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